Why we’re a good fit

Specialized in clip-based work, especially branded content
Responsive. Notes turned around in hours, not days
Low flat rates, no overages, unlimited revisions

A sampling of our best fluff

Network Image - Branded

Arguably the most iconic form of branded content is when movie footage meets network footage. Creatively the challenge is to find a compelling theme that runs through both sets of content and has great footage to support it. For Universal Abominable and TLC that meant seamlessly integrating the determined women of TLC with clips of the film’s young heroine finding her strength. A powerful combination.

Season Launch - Branded

Werther’s Originals came to TLC looking for “moments of bliss” to help amplify their marketing message. They found the perfect opportunity in the season launch of Outdaughtered. Our challenge was to deliver a genuinely engaging moment along with all the messaging in only :15. The network’s newly updated GFX package provided just the device we needed. Sweet.

Summer Image - Branded

Sometimes networks take the summer as an opportunity to switch up their on-air look with a fun seasonal GFX package. TLC did this beautifully in 2019, allowing us to leverage the new look to tell a story of bold choices by the women of TLC and of Bernadette, the namesake role of Annapurna’s Where’d You Go, Bernadette? Love.

Series - Branded

Ancestry’s seasons-long sponsorship of TLC’s Long Lost Family is a brand partnership made in heaven. With Ancestry providing go-to resources for the show hosts and investigative team, it was a cinch to incorporate integration moments seamlessly. The challenge was to deliver the genuine emotional impact of a person finding the family members they have been searching for their entire lives. Get your tissues ready.

Episodic - Branded

Both network and sponsor can gain additional on-air exposure through a custom tune-in spot for an integration episode. The trick is to capture the heart of the episode while working in clips from the integration moment. For Little Caesar’s & 90 Day Fiancé: Pillow Talk that meant letting couples react to jaw-dropping moments with their mouths full. Gulp.

Twitter Live Event - Branded

Fox Sports and Xfinity joined forces to create a live tailgate-style show in advance of two of the biggest events on the sports calendar: Super Bowl LIV and Daytona 500. We were tapped to create a mobile-friendly promo to drive traffic to the event. Because the live show would happen in the future we built excitement through custom graphics and a creative use of network footage. And with only a week from project kickoff to delivery it was a race to the finish.

Branded Content - Studio

For ID Network’s two-night stunt to promote Widows, we mixed cast interviews with film footage and network GFX. With only two weeks from receipt of footage until final delivery we deployed an ensemble cast of editors to create a robust campaign, including tune-in, opens, bumpers, tosses, IPMs, and the content pieces themselves. Killer.

Branded Content - CPG

The Busbys, Best Meal Ever, and Bush’s Baked Beans teamed up to bring family-pleasing recipes to life in a pod-busting, all-night marathon takeover. To promote the event TLC tapped Fluffernutter to whet the appetite of fans for the sizzling content to come. Yum.

Off-The-Shelf Toolkit

ID Network’s real-life crime shows are great for ratings but challenging for ad sales. So when the network approached us to create a campaign that was both on-brand and ad-sales friendly we jumped at the chance. The result: ID Tips Hotline, a set of turn-key spots across five sales categories - Retail, CPG, Wellness, Insurance and Auto - each one customizable for top-tier clients. Off-the-shelf goes off the hook.

This nutter right here

Casey Moulton, Founder

Casey is an industry veteran with 15+ years of creative director experience making promos and branded content. He has worked in-house at Viacom, NBCU, and most recently DCI, so he understands first-hand what producers and creative directors crave from their vendors: Creativity. Speed. Ease. He built Fluffernutter to check those three boxes.

Employing one full-time senior editor and backed by a great roster of freelance editors, writers, motion GFX and audio folks collected over the years, Fluffernutter keeps overhead low and stays nimble so they can offer you the very best value.

Would you look at the logos on these guys?

Ok, it’s not a wall of logos… yet. We’re new! And hungry. And that’s good for our clients. We go all out to earn repeat business. And we are proud to say that everyone who has given us a shot has hired us again and again.