Flufferwhatter?
In New England, a Fluffernutter is a sandwich made with Fluff and peanut butter.
In LA it’s a cool little promo shop focused on post-produced work.
We’re aces with clips and scripts, music and graphics. And we’re fast.
Why we’re a good fit
Specialized in clip-based spots
Responsive. Notes turned around in hours, not days
Flat rates, no overages, unlimited revisions
We love sports!
A sampling of our best fluff
Pre-launch
Our first project for TBS was to remind audiences of the epic battles from Season 1 of Drop The Mic while building anticipation for Season 2. The challenge was that they didn’t have any footage from Season 2 yet, except a little bit of B-roll. We made the best of it and got invited back for two full seasons of launches, topicals, and teases. Dropped it like it’s hot.
Launch
As often happens in our business the show regularly ran late on delivering locked episodes. And that’s when Fluffernutter shines! From the launch spot through ten weeks of topicals we got footage on Mondays and delivered spots on Friday, six lengths (:60/:58/:30/:20/:15/:10). Just saying, we work well under tight deadlines.
Re-launch
Shortly before the season 3 premiere of Drop The Mic on TBS, Turner decided to air it on TNT. They needed us to introduce the show to an all new audience with a :60 to air in March Madness. We grabbed all the best sports-related moments across all seasons and gave it a championship feel. Slam dunk.
Midseason Refresh
Sometimes you just want a fresh perspective. While TBS was content with the weekly topicals they were making for Full Frontal with Samantha Bee, they called on Fluffernutter to create a spot that was not tied to a specific episode but rather hit on the theme of the season. And that theme was Trump. Oh boy…
Generic
When you’ve got a show that delivers the same funny shizzle each week, it’s not entirely necessary to create topicals. So for Season 2 of Joker’s Wild with Snoop Dogg, TNT called on Fluffernutter to create a campaign of generics to run throughout the season. Each one needed to express the complete premise and humor of the show, Doggy style.
Tune In - Branded
To support an episode with a sponsor integration both network and sponsor can gain additional on-air exposure through a custom tune-in spot. The trick is to capture the heart of the episode while working in clips from the integration moment. For Nate & Jeremiah by Design we accomplished that by showing the guys doing what they do best - saving homeowners who are in over their heads - with a little help from 3M. Mission accomplished.
Season Launch - Branded
Werther’s Originals came to TLC looking for “moments of bliss” to help amplify their marketing message. They found the perfect opportunity in the season launch of Outdaughtered. Our challenge was to deliver a genuinely engaging moment along with all the messaging in only :15. The network’s newly updated GFX package provided just the device we needed. Sweet.
Network Image - Branded
Arguably the most iconic form of branded content is movie footage meets network footage. Creatively the challenge is to find a compelling theme that runs through both sets of content and has great footage to support it. For Universal Abominable and TLC that meant seamlessly integrating the determined women of TLC with clips of the film’s young heroine finding her strength. A powerful combination.
This nutter right here
Casey Moulton, Founder
Casey is an industry veteran with 15+ years of creative director experience making promos and branded content. He has worked in-house at Viacom, NBCU, and most recently DCI, so he understands first-hand what producers and creative directors crave from their vendors: Creativity. Speed. Ease. He built Fluffernutter to check those three boxes.
Employing one full-time senior editor and backed by a great roster of freelance editors, writers, motion GFX and audio folks collected over the years, Fluffernutter keeps overhead low and stays nimble so they can offer you the very best value.
Would you look at the logos on these guys?
Ok, it’s not a wall of logos… yet. We’re new (2018)! And hungry. And that’s good for our clients. We go all out to earn repeat business. And we are proud to say that everyone who has given us a shot has hired us again and again. We’d love to show you what we can do for Fox Sports. And put your logo in this place of honor.