Hey Joseph!
Here’s a little website I made to pitch Fluffernutter. From our time working together I know that you are a rare leader who prefers to empower creatives to put forth their vision, rather than micro-managing the process. In exchange you expect folks to take ownership of their projects, getting deeply familiar with the source material and paying acute attention to detail. Music and visual storytelling are key. I can imagine that your creative directors strive to put work in front of you that they can stand behind. I am confident that we Fluffernutters would be a great resource for your CDs in that pursuit.
Why we’re a good fit
You know me! And I know the quality of work you expect
Specialized in clip-based spots
Responsive. Notes turned around in hours, not days
Flat rates, no overages, unlimited revisions
A sampling of our best fluff
Pre-launch
Our first project for TBS was to remind audiences of the epic battles from Season 1 of Drop The Mic while building anticipation for Season 2. The challenge was that they didn’t have any footage from Season 2 yet, except a little bit of B-roll. We made the best of it and got invited back for two full seasons of launches, topicals, and teases.
Launch
As often happens in our business the show regularly ran late on delivering locked episodes. And the launch spot was no exception. They got us footage on Monday and we had to deliver the spots by Friday for on-air and social, six lengths (:60/:58/:30/:20/:15/:10). It was good training for the next ten weeks of topicals.
Re-launch
Shortly before the season 3 premiere of Drop The Mic on TBS, Turner decided to air it on TNT. They needed us to introduce the show to an all new audience with a :60 to air in March Madness. We grabbed all the best sports-related moments across all seasons and gave it a championship feel. Slam dunk.
Midseason Refresh
Sometimes you just want a fresh perspective. While TBS was content with the weekly topicals they were making for Full Frontal with Samantha Bee, they called on Fluffernutter to create a spot that was not tied to a specific episode but rather hit on the theme of the season. And that theme was Trump. Oh boy…
Generic
When you’ve got a show that delivers the same funny shizzle each week, it’s not entirely necessary to create topicals. So for Season 2 of Joker’s Wild with Snoop Dogg, TNT called on Fluffernutter to create a campaign of generics to run throughout the season. Each one needed to express the complete premise and humor of the show, Doggy style.
Tune In - Branded
For episodes with a sponsor integration, TLC does a special type of topical called an “enhanced tagged tune in”. The trick is to capture the heart of the episode while working in clips from the integration moment. For Nate & Jeremiah by Design that meant showing the guys having fun while doing what they do best - saving homeowners who are in over their heads.
Branded Content
For ID Network’s two-night stunt to promote Widows we mixed cast interviews with film footage and network GFX. With only two weeks from the junket shoot date until final delivery we deployed an ensemble cast of editors to create a robust campaign, including tune-in, opens, bumpers, tosses, IPMs, and the content pieces themselves. Killer.
This nutter right here
Casey Moulton, Founder
Casey is an industry veteran with 15+ years of creative director experience making promos and branded content. He has worked in-house at Viacom, NBCU, and most recently DCI, so he understands first-hand what producers and creative directors crave from their vendors: Creativity. Speed. Ease. He built Fluffernutter to check those three boxes.
Employing one full-time senior editor and backed by a great roster of freelance editors, writers, motion GFX and audio folks collected over the years, Fluffernutter keeps overhead low and stays nimble so they can offer you the very best value.
Would you look at the logos on these guys?
Ok, it’s not a wall of logos… yet. We’re new (2018)! And hungry. And that’s good for our clients. We go all out to earn repeat business. And we are proud to say that everyone who has given us a shot has hired us again and again. We’d love to show you what we can do for NBC Sports. And put your logo in this place of honor.